Why I Built Run With It

I’m Max Orenstein, and I built Run With It Productions because after years working inside the organizations that depend on fast, accurate, high-stakes photography, I kept seeing the same gaps.

Most photography teams don’t understand what internal comms, program teams, sponsors, and principals actually need.

I started in newsrooms, where I learned to anticipate moments, move fast, and deliver under pressure.

In national media, I learned what it takes to produce and publish visual content at scale — accurately, on deadline, and without excuses.

At the Clinton Foundation, I worked in principal-level rooms, supported major events, and managed a massive digital archive. I saw how crucial metadata, organization, and speed are when the world is watching.

At the New York State Executive Chamber, I led creative and visual operations during the COVID-19 pandemic, giving us the opportunity to create national public-health campaigns, and press-heavy environments where timing and accuracy weren't negotiable.

Across all of it, one truth was consistent:

Internal teams were juggling too much to manage photographers, workflows, approvals, and metadata on top of everything else.

So I built the photography partner I wished existed when I was on the inside:

  • newsroom instincts

  • political awareness

  • production-level organization

  • metadata discipline

  • real-time or rapid delivery

  • an approval workflow that actually works

  • a team that removes cognitive load instead of adding to it

Run With It Productions exists because high-profile events deserve a photography partner who understands the stakes and goals.

You tell us what you need, and we run with it.

Max Orenstein headshot
Run With It Productions team at CGI.

(Part of) the Run With It (and Getty) team at CGI 2025.

We’ll build a workflow and photo team that fit your priorities and budget.

Let’s talk about your event.

Email Max