Why I Built Run With It
Hi! I’m Max Orenstein, and I built Run With It Productions because after years working inside the organizations that depend on fast, accurate, high-stakes photography, I kept seeing the same gaps.
Most photography teams don’t understand what internal comms, program teams, sponsors, and stakeholders actually need.
I started in newsrooms, where I learned to anticipate moments, move fast, and deliver under pressure.
In national media, I learned what it takes to produce and publish visual content at scale, accurately, and on deadline.
At the Clinton Foundation, I worked in principal-level rooms, supported major events, traveled the world with a camera and laptop, and managed a massive digital archive. I saw how crucial metadata, organization, and speed are when the world is watching.
At the New York State Executive Chamber, I led creative and visual operations during the COVID-19 pandemic, creating urgent national public-health campaigns and working in press-heavy environments where timing and accuracy weren't negotiable.
Across all of it, one truth was consistent:
Internal teams were juggling too much to manage photographers, workflows, approvals, and metadata on top of everything else. And not only that, often times they’re left with a hard drive full of too many photos.
So I built the photography production partner I wished existed when I was on the inside:
editorial judgment and newsroom instincts
political awareness
production-level organization
metadata discipline
real-time or rapid delivery
an approval workflow that is easy and works
a team that removes the burden on your internal team instead of adding to it
Run With It Productions exists because high-profile events deserve a photography and content partner who understands the stakes and goals.
You tell us what you need, and we run with it.
(Part of) the Run With It (and Getty) team at CGI 2025.
We’ll build a workflow and photo team that fit your priorities and budget.
Let’s talk about your event.